Summer of Niche: How to Cultivate Timeless Content


Great idea: Focus on evergreen content!

It’s not enough to just strive for quality content anymore—it has to be fresh, fresh, fresh. Ideally content must always be relevant and top-of-mind. What kind of content topics are perennially popular for your niche?

We walked to Domink Grau, Managing Director and Publisher of WatchTime magazine. He has found that delivering a certain kind of content to their niche can reap big rewards and catapult growth.

Dominik shared their great idea with us:

Focus on evergreen content. Align your content schedule with stuff that’s relevant for many years. Forget news editions–they will not deliver growth. Instead of writing up tons of news every day, our mini-team (1 person on focuses on useful, practical content that delivers immediate knowledge. Our content gives advice, can be consumed quickly, printed and saved, and is updated every couple weeks. We still do news, though, but it is not the main focus.”

The results? [Read more…]