The niche media landscape keeps changing as new ways to consume, create and distribute content head to uncharted worlds. Just like The Martian, niche publishers will have to draw upon their ingenuity, wit and spirit to subsist. And find a way to signal the digital world that niche is what matters.
Here’s the top news this week in digital media marketing:
Smaller, intense bites can leave them wanting more
Media companies, like the Huffington Post, are finding success with long-form content on a separate website with weekly installments. Can it work for niche magazine content? Why not? From the Columbia Journalism Review: Huffington Post Highline cuts through the noise
What not to do with your digital marketing strategy
You are a small niche media company, you know you need to do it better but not sure how to implement it, measure it and then increase online conversions. From the Economic Times: 7 Reasons for Digital Marketing Failure in Start-ups