This is a part of Niche Media HQ’s Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long!
Who: Jim Carper, Editor in Chief
B2B Publication: Dairy Foods Magazine
Great Idea: Create a contest program to expand your brand and ramp up revenue.
In Jim’s own words:
“We developed a “best new dairy products of the year” contest that drove traffic to the website, bumped up social media activity and even inspired one contestant to create a contest of their own.”
“How did we do it? The editors selected 25 great new dairy products introduced in 2012. We selected 10 as the Editors’ Choice. We also invited visitors to vote for their favorites among all 25 nominees, including a People’s Choice category.” [Read more…]