The thing about niche magazine publishers is that they usually don’t know many other niche magazine publishers. That makes managing organizational expenses and setting budget goals challenging – there isn’t someone else to compare yourself with. How much should you be spending on editorial or overhead? Are there easy ways to bring down other major expenses? Does it all make your head throb?
Never fear! Here’s 5 ideas from Jim Zielinski to get your started measuring and managing organizational expenses:
1. Editorial: It’s about more than ad/editorial ratios! You also have to look at your editorial costs on their own. A good guideline is at least 100 editorial pages per editor per year with a cost of about $1000 per page. That is the cost for a real life B2B magazine and also has editors committing about 20% of their time to on-line activities. If you are below this benchmark, take a hard look at your editorial process. [Read more…]