Ad sales people–what is your job title? Don’t say, “Sales!” It’s bound to make some people yawn or possibly start avoiding you.
I came up with my Grand Poobah job title about 8 years ago. It ended up being one of my very best marketing ideas ever, and it cost nothing.
It all came about totally naturally. We were holding our very first Niche Media Conference. The theme was “bowling” since we rented out a bowling alley for our welcome reception. When I think of bowling, I think of Fred Flintstone……. and then I think of the grand meeting of the Water Buffalos…….the one where they wore those crazy hats with horns in them. Sorry–that’s how my mind works. Yabba, Dabba Doo. [Read more…]