Hot Topics in the World of Niche Magazine Publishing

We searched the globe (via our desktops—sadly no trip to Singapore or Dubrovnik planned anytime soon) for innovations, updates, and just plain quirkiness in niche publishing. Here are some current news stories we just had to share with you:


The sky’s the limit when it comes to innovations in printing.

SEO Gangnam Style: Deadtree Edition tells us that Google is about to become magazine publishers’ new BFF with its new algorithm update. No one, not even search engines, like to read key-word stuffed content. The new emphasis on real, useful, authoritative content will give niche publishers an edge.  Google executive Matt Cutts said “We’re doing a better job of detecting when someone is sort of an authority in a specific space . . . and trying to make sure that those rank a little more highly,” in a video released Monday. [Read more…]

Grand Poobah’s Niche Notes: Get Creative!

Which would be more successful: singing cowboy or boring business suit?








Hi Niche Heads,

Can we start having fun again in publishing? I’ve never stopped. And it works!!!

It started in the with ‘80s with the “Buy an Ad, Get a Cat” promotion I created. That same year my nerdy computer magazine, Computer Language, featured an April issue with a Macintosh computer getting hit in the “face” with a pie. Yes, they used to call them Macintoshes, and yes, this is what they used to look like.

The entire April issue was an April Fools joke – every article and most of the ads (yes, we got the advertisers to go along with our shenanigans). The issue completely sold out on the newsstand in just one week.

In the ’90s I wore a wedding dress for the cover of my magazine Brew Your Own. Hey, every bride should serve homebrew beer at her wedding!

Brew Your Own cover with Carl in a dress

Don't be afraid to get creative!

And now, we’re getting a lot of press coverage from our Niche Yearbook. The center spread is the Niche staffers in various stages of youth before they even dreamed of the stardom awaiting them at Niche HQ. (Click the image for a larger version.)

Humor works! In every industry. My theory: the more boring the magazine title, the better the opportunity for “funny bone success.” Stop taking yourself so seriously and get your readers and

advertisers laughing. You will laugh all the way to the bank.

Happy 2012!

Carl Landau

Grand Poobah, Niche Media

Other articles in Niched Out – January 2012:

• Ad Sales Mania: Boost Ad Sales with a Unique Value Statement
• Custom Content Oz: Open New Revenue Steams with Custom Publishing

• Success Story of the Month: Texterity’s Help with Rich Media and Mobile Paves Peloton’s Road to Success

• Niche Notes

• Niched Out Magazine of the Month: Manure Manager
• Email Marketing Tip of the Month