Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct research to find solutions after watching a video.
Here’s 3 big reasons niche magazines should be creating video content to share with their readers. (There’s really no excuse not to!)