Happy New Year! Time to get back at it…….
So there’s lots of blather-buzz lately about giant media companies using Big Data and “the media-buying capabilities of the DPM” and Programmatics. Competing, dizzying definitions make it all even more confusing.
What do you need to know about all that as a niche magazine ad salesperson?
You need to know that when you get right down to it, the key is to gather really good insight from your customer data and share that information with your advertisers so they can make better buying decisions.
Here are 5 quick tips to get you going: