Sales Management Revolution: Financial Times Rolls Out Cost per Hour Advertising


Are niche publishers going to ride the new CPH wave or stick with the CPM model?

Check out this recent article in Ad Age about how the Financial Times has officially rolled out a CPH (cost per hour) metric, where advertisers pay for “attention time,” thus shattering the impression-based CPC (cost per click) model.

Financial Times selling long-form display ads

What else can niche publishers learn from the Financial Times’ big new advertising play? [Read more…]