The 2016 Niche Digital Conference will be held in super-fun Denver this year!! It’s the perfect match—digital publishing revenue opportunities are exploding and so is Denver’s Downtown! In addition to uber-cool LODO, the Mile-High City boasts Union Square, Larimer Square and……don’t forget the Big Blue Bear!
Many media executives complain that their audience is not willing to pay for digital content. Publishers often cite a 10% rule of thumb, meaning only one out of ten print subscribers pay for a digital replica.
However, we have found that people will pay for content if it’s done right. In fact, last year, spending on online content access increased by 31%, and the New York Times exceeded one million paid digital subscribers.
Monetization of Digital Content Through Advertising Has Its Challenges [Read more…]