What is most important when creating successful marketing initiatives? What digital marketing tools work best? Digital marketing expert Rebecca Sterner has worked with magazine publishers for over two decades and knows plenty about the tried-and-true ideas that work. She also knows about the newest tools out there that are generating revenue successfully for publishers. She shared her tips and tricks for publishers in the digital marketing space.
Here’s what she had to say:
Niche Media HQ: First, when publishers are creating new digital marketing initiatives, what are a few tips for setting up an effective plan? Are there some important measurements to keep in mind?
“To me, the most critical part of any digital strategy is having a clear direction and buy-in from the top. If everyone understands the goal – to sell more subscriptions, increase natural search, deliver ad impressions, whatever – it’s so much easier for the team to reach them. And since digital strategy requires the breaking down of the old traditional silos of advertising, editorial, circulation, production, it becomes even more critical for management to model and encourage a collaborative, risk-taking atmosphere.”
Niche Media HQ: Can you give us some real-world examples of publishers who have successfully used digital marketing tools to sell subscriptions and other content? [Read more…]