We asked our conference attendees to give us their suggestions for content that they want to read, hear and learn more about.
We listened. Many attendees wanted to know more about how to efficiently and effectively market their product. So how do you best prioritize your multi-platform marketing strategies?
With so many media possibilities and distribution channels available, choosing the right ones can be overwhelming. Your website, blog, email campaigns, social media, video, live events, print, direct mail (and more) all need attention. Plus all digital marketing efforts must be able to viewed on multiple devices.
One of the great advantages of being niche, however, is that niche publishers possess much more flexibility in budget and programming than mega-media companies. Being able to adjust to the results and ROI quickly is key. Here are some guidelines to keep in mind when developing a multi-platform marketing plan for your niche magazine: [Read more…]