As boundaries continue to shift in the digital and publishing realms, creative companies are taking on a whole new life form. Even if your niche media organization is not morphing around all the time, it’s good to learn up on what others are doing and how they are changing the niche media landscape. Or as keynote speaker Andrew Davis would say, the niche media Brandscape.
For example: TechCrunch ran an interesting story recently about Atavist, a Brooklyn “storytelling company.” Evan Ratliff, co-founder and CEO, says Atavist is for online publishers who want to publish longer content than a typical magazine article but shorter than say, a book. [Read more…]