The Not-So-Secret Sauce for B2B Digital Strategies!



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Jeff Bruss gives us the straight stuff on how to create B2B digital strategies that really work!

Digital channels present ample opportunity for B2B publishers (regardless of their niche) to form much stronger connections with their audiences. Those connections are the not-so-secret sauce for building new ad programs and growing your business.

So what are the key revenue-driving components of a successful B2B digital strategy? Is it only lead generation, data collection, user tracking/analytics and surveys, or are there more revenue-generating strategies out there you can tap into?

Digital luminary Jeff Bruss, President of the very successful COLE Publishing, knows a thing or two about how to create innovative and effective B2B digital strategies. We asked him to share his wisdom from the digital B2B world:

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