Email marketing is an integral part of your niche publication’s content marketing strategy. Having well put together e-newsletters and emails is important in order to make sure they catch the attention of the reader. Part of being attractive to your audience members is creating great subject lines. Take a look at some tips for email marketing subject lines:
- Length: The length of your subject line is very important and should be taken into consideration. It is best to keep your email subject lines between 45 to 60 characters in order to avoid it being cut off by browsers. You should try to be as descriptive as you can within this character limit to avoid readers trying to figure out the purpose of the email.
- Punctuation and symbols: Using symbols and punctuation in your email subject lines is also a good way to attract attention. For instance, instead of using the word “and” use the ‘+” sign to draw attention to the email and make it stand out among others.
- Numbers: In addition to using symbols in your email subject lines, you should also use numbers to catch attention and generate interest. Numbers are short, to the point and let readers know right away what they can expect for the email.
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