Say what now? Yes, it’s true–your editors and content creators can be your next revenue rockstars.
The most under-utilized asset in a publisher’s portfolio is the editorial talent they employ. The publishers who have embraced the new mindset that bylines are now brands have realized new revenue streams, created new events, launched new web properties, even spun-off new lines of business. The future of the publishing industry isn’t in expanding your masthead brand, it’s in elevating your talent.