Building a Better E-Newsletter, Part 2


Publishing expert Rebecca Sterner gives us 7 tips for a successful e-newsletter.

Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that work.

Here are her 7 sensational tips to build an even better e-newsletter:

1. To improve open rates, do not use a generic subject line. Instead feature juiciest headline.

2. Entice readers with juicy opening paragraphs, then drive readers to website to read full article. [Read more…]