Many niche magazines publish one editorial-focused newsletter, but there are other newsletter opportunities out there. Brainstorm how you can niche your niche even further for your readers. These super-niched out newsletters can create new revenue streams with additional advertising dollars. Experiment to find the right line-up of e-newsletter products that work for you.
Try these to get started:
Create product-specific newsletters: Build a product-specific newsletter that reaches out to your niche. For example: An e-newsletter all about saddles for an equestrian magazine, or all about boats for a fishing magazine. Get very specific. In the B2B space, focus on industry specific topics like legal, technology or professional services. [Read more…]