So it’s a new year and your magazine is strategizing about new revenue streams and ways to deepen the bond with your devoted niche audience. Are you thinking about starting a new event or growing an existing event?
Here are my 5 quick tips on how to start off your event on the right track to revenue:
- Always, always pre-plan: You always need to have more and better communication in the pre-event stages. Why? How you communicate before the event will make a BIG difference in the success of your event, as it’s all about keeping your speakers, sponsors and staff in the loop. Plus the only way you can have your speakers and sponsors help you, promote your event, and feel they are a part of the event “team” is to keep them involved in the PRE-planning processes. Read more: 3 keys for pre-event planning [Read more…]