How to Improve Your Event ROI



Improve your ROI by attending events about events!

Are you taking full advantage of this huge growth area? Over 84% of publishers today are producing events. Events can be high profit, increase your audience reach and retention, plus boost your brand visibility across your niche market.

It doesn’t matter whether you are B2B, B2C or Association, everyone wants to know more about putting on successful events. Should they create new ones? Should they go super-targeted, or big, big big? Should they overhaul or shut down their existing show that keeps declining in revenue?

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Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

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Creating New Revenue Streams with Events: Carl’s Quick Tips for Starting Off Right!



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Thinking about a new event or growing an existing one? Read Carl’s quick tips to keep you on track to success!

So it’s a new year and your magazine is strategizing about new revenue streams and ways to deepen the bond with your devoted niche audience. Are you thinking about starting a new event or growing an existing event?

Here are my 5 quick tips on how to start off your event on the right track to revenue:

  1. Always, always pre-plan:  You always need to have more and better communication in the pre-event stages. Why? How you communicate before the event will make a BIG difference in the success of your event, as it’s all about keeping your speakers, sponsors and staff in the loop. Plus the only way you can have your speakers and sponsors help you, promote your event, and feel they are a part of the event “team” is to keep them involved in the PRE-planning processes. Read more: 3 keys for pre-event planning [Read more…]

20/20 #12: Building Indiana News – Step Behind the Curtain to Cross-Sell Events



Here’s our twelfth 20 for 20 (20 niche magazines in 20 days  sharing their strategies for success):  Building Indiana News.

Building Indiana News

Building Indiana News shares the limelight to create bigger, better, and more events.

Vital statistics:

PUBLICATION: B2B, paid circulation, 60,000
TARGET: Executives in Indiana
BIG IDEA: Cross-selling events as the wizard behind the curtain.

We all know that niche magazines are always developing alternate strategies to generate revenue, but Building Indiana News came up with a unique, counter-intuitive strategy: cross-sell and then take a “back seat” to your own events! The mag holds a huge Big Schmooze event that’s a fundraiser for United Way. Andrea Pearman, enthusiastic and creative Publisher, explains that it’s also an event for the magazine to promote it’s power players and the movers and shakers that they profile. They take a step back out of the spotlight, shifting the focus to the associations they work with. It has become the biggest key to their successful events. Building Indiana New salso hosts the Beyond Safety Conference, where attendees learn from Indiana’s best safety experts. The events grow every year, generates revenue for the magazine, and reinforces their brand.