How to Handle the Unexpected and Weird at Your Niche Magazine’s Events

Now that is a packed room! Stay cool and you can handle the unexpected – like an extra 130 attendees!

Live events are a steadily increasing revenue stream for niche magazine publishers. Our niche publishing audience tell us that about 75% of the niche magazines out there now are now creating events as part as their overall revenue strategy. As many of you know, it’s not unusual to have some quirky or unexpected situation happen at a live event. How do you handle the weird and unexpected at your events, especially first-time events?

I thought I would share with you my post about just that topic from my event blog.

Happy Reading! [Read more…]

50 Revenue Ideas for Niche Magazine Publishers

We asked the 2013 Niche Magazine Conference attendees to share the best revenue strategies for niche magazine publishers that they learned at the event. Here are 50 of the best! Do you have a great idea that isn’t on this list? Tell us about it in the comments!

Implementing even one new idea can have a HUGE return! Have fun with 50!

Implementing even one new idea can have a HUGE return! Have fun with 50!

1. The world of media has changed – embrace new technology by doing everything. Try out every new social media outlet to see what works for your business and be an educating source for marketers.

2. Create new content for your website, not just regurgitated material from your print magazine. This gives people a reason to constantly return to your website, thus creating more traffic for online advertisements.

3. Create spec ads for potential advertisers to boost close rates. Ask reps to submit one per month.

4. Not all magazines are created equal in terms of advertising rates. A family magazine won’t be able to charge as much per thousand as a B2B or doctor’s magazine. Take that into account in your overall advertising strategy.

5. Make a content calendar for your website (editorial calendar on steroids) that contains everything from blogs to video. Strategically plan your online content while taking into account what has been successful in the past. [Read more…]

LIVE Networking Really Works!

Networking really works! I mean real networking, as in LIVE!


I know that you’re so bogged down in your media operation that you probably don’t think about networking within the segment of the media industry you’re in. I’m sure you’re well connected within your particular niche. But how many fellow niche publishers, ad directors, and ad reps do you know outside of your company?

I was a magazine publisher for 20+ years and didn’t know too many fellow publishers because there was no good source for networking. I’m now in the event business and have recently joined groups and gone to live events and met dozens of other event producers. I’ve learned a ton about my business in a really short amount of time.

Live events are growing like crazy now. People are starved for real conversation with fellow professionals who are willing and want to share their experiences. We’ve created the Niche Magazine Conference specifically to make it super easy to meet and learn from you fellow magazine publishers. This opportunity to connect with professionals is something you just can’t get behind a computer screen. We’ve designed our new “Niche Networking Hour” for you to connect with similar publishers like yourselves. You learn and have fun—what more could you ask for?

I’m looking forward to seeing you LIVE in 2013 at a Niche event!


Niche Grand Poobah


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

20/20 #12: Building Indiana News – Step Behind the Curtain to Cross-Sell Events

Here’s our twelfth 20 for 20 (20 niche magazines in 20 days  sharing their strategies for success):  Building Indiana News.

Building Indiana News

Building Indiana News shares the limelight to create bigger, better, and more events.

Vital statistics:

PUBLICATION: B2B, paid circulation, 60,000
TARGET: Executives in Indiana
BIG IDEA: Cross-selling events as the wizard behind the curtain.

We all know that niche magazines are always developing alternate strategies to generate revenue, but Building Indiana News came up with a unique, counter-intuitive strategy: cross-sell and then take a “back seat” to your own events! The mag holds a huge Big Schmooze event that’s a fundraiser for United Way. Andrea Pearman, enthusiastic and creative Publisher, explains that it’s also an event for the magazine to promote it’s power players and the movers and shakers that they profile. They take a step back out of the spotlight, shifting the focus to the associations they work with. It has become the biggest key to their successful events. Building Indiana New salso hosts the Beyond Safety Conference, where attendees learn from Indiana’s best safety experts. The events grow every year, generates revenue for the magazine, and reinforces their brand.