Publisher Events: New stuff to check out!


What’s on YOUR niche event horizon?

Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events (in addition to daily managing their publications) that there isn’t near enough time to check out all the new, improved event models out there.

We asked Sean Guerre, Partner at Stone Fort Group to share some insights on new opportunities for publishers: [Read more…]

Introducing Niche Event Nation!


Like most people in the event business—I got here by accident. I was a niche magazine publisher for many years. I started out with magazines in the microcomputer programming industry and then went on to hobby magazines about homebrewing beer, winemaking, and craft brewing. Naturally it made sense to start events that integrated with our magazines as we already had a built-in audience.

To give you an idea of how long I’ve been at it: Bill Gates was the keynote of our first computer conference. It took a 5 minute call to him (yes, this is before the Internet when people actually communicated in person) and he said “Fine.” No big deal. Although I’ve sold all 5 of the magazines I’d started and have been exclusively in the event business the past 12 years, I still absolutely love it! We now exclusively put on events for niche magazine publishers.

I’m starting a new blog, Niche Event Nation, to help others in the event business. Maybe you can learn from my successes, challenges, and mistakes? Stay tuned for my upcoming posts about crazy event marketing ideas, pricing strategies, media partnerships, video promotions, and a ton more! You can always ask me questions on  Facebook or Twitter.  Or you can ask me in person at the upcoming Niche Magazine Conference and Niche Event Workshop in Tempe, AZ on Feb 11-13.

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

20/20 #10: Austin Woman – Creating Outstanding Events: Go Big or Go Home!

Austin Woman Magazine

Austin Woman Magazine - created a successful event by aiming high and going big

Here’s out tenth 20 for 20 (20 niche magazines in 20 days sharing their strategies for success):  Austin Woman – creating outstanding events: go big or go home!  Austin Woman’s vital statistics:

PUB: B2C, monthly, free, circulation of 27,000                                                   TARGET: Educated women ages 30-60 in/near Austin, TX
BIG IDEA: Channel Oprah – when it comes to events, go all out

When Austin Woman was planning their 5th anniversary, they wanted to make it big.  They hoped for an event with 200 attendees and maybe a sponsor to cover costs. What they got was 2 presenting sponsors at $8K each and several more at other levels, 25 vendors at $500 each and 550 women in attendance. They netted $40K without much strategy or intent. It was so successful and sponsors were so eager that they couldn’t wait for their 10th anniversary – they seized the moment and made their awesome birthday bash an annual event. When their 10th anniversary rolled around in 2012, they knew they really had to wow people. How did they do it? Melinda Garvey, Co-founder and Publisher, says they really wanted to come up with a big, fun, memorable event that shocked people, creating a full spectrum of emotions for them, akin to a big Oprah event with surprise gifts for everyone at the end. Imagine a ballroom full of women sipping champagne and watching a video about the magazine’s history, the room goes dark, waiters come streaming in with amazing jewelry for everyone. Then picture the clapping, dancing, singing, crying. Yes, it was a giant love fest for all things Austin Woman Magazine and definitely a home run for the sponsors. I don’t live in Austin, but can I sign up for a ticket next year?!