How much of your content is related to current events? How much is timeless?
The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.
Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.
Three Ways Evergreen Content Drives Traffic [Read more…]