Use Evergreen Content to Drive Revenue



Increase traffic and revenue with evergreen content!

How much of your content is related to current events? How much is timeless?

The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.

Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.

Three Ways Evergreen Content Drives Traffic [Read more…]

Digital Publishing: Niche-worthy News for December



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Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]