Social Media Revenue for Niche Magazines? It Does Exist!



Social Media is not a buzz word any more. It’s a integral part of doing business for everyone now. At least is should be if you don’t want to get left behind. Left behind with the people who still bust out a paper map to search for the nearest pay phone. Billions of Facebook fans  “like” and Tweet is now very much a verb, but most niche magazines still struggle with one simple fact:  How do we make any money with social media?

Implementing even one new idea can have a HUGE return! Have fun with 50!

Sponsored product tabs, posts/tweets, and contests can increase your magazine’s revenue AND keep your page fresh for your fans!

Here are my 10 tips to get you started:

1. Most niche magazines have more Facebook fans than People, GQ and Rolling Stone magazine! This is a selling point with advertisers!

2. Create new tabs to highlight sponsored product debuts. If you do not know how, Google it or hire a consultant. [Read more…]

Don’t Look Now, But Social Media’s More Mainstream Than Ever Before



The story:  Facebook fatigue is settling in: 27% of U.S. Facebook users plan to spend less time on the site in 2013, according to a study from the Pew Research Center’s Internet & American Life Project. (See the study.)

The reality:  Facebook isn’t fading away. For starters, 69% of Facebook users surveyed in the same Pew study say they plan to spend ticon_facebook30x30he same amount of time on the site this coming year. And the study notes the “vast majority (92%) of all social networking site users maintain a profile on Facebook.”

Speaking of staying power, Twitter just inked a big deal with American Express. That’s right, the short-form social media site twitter-icon30x30that everyone used to mock for its trivial posts just signed a deal with the mainstream financial services company that allows Twitter users to buy products for the first time directly on the service.

icon_linkedin30x30 LinkedIn,  which already has proven to be the strongest of the social media companies when it comes to stock performance,  recently extended its uninterrupted streak of exceeding analysts’ projections for both earnings and revenue. Read more.

Tumblr And Tumblr, the fast-growing blogging platform that last fall stormed into the top 10 for traffic among all sites, just added a “notifications” feature that figures to make it more addictive than ever.

It’s not just these sites that are drawing intense interest.There’s also Pinterest, Instagram, Google+ and a host of others, with more social media competitors surely on the way.  PinterestInstagramGoogle plus 30x30

Previous Pew Internet surveys illustrate the increasing pervasiveness of Social Media. In September of 2009, for example, 47% of online adults used social networking sites. Today 69% of online adults — more than half of the entire adult population in the United States — use an online social network. On a typical day nearly half of all adult internet users access a social networking site.

So no matter how strong your print product might be, it’s time to take a close look at how you can use (or expand your use) of Social Media. The future is now. What’s your plan for 2013? Share what works with us and niche magazine world on Facebook or Twitter.

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Joe Rassenfoss Mug Shot   Author Joe Rassenfoss owns R&R Media, which specializes in social media. Contact him at joe@joerassenfoss.com

 

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

 

Images from freedigitalphotos.net

 

 

Buzzwords that Matter for Your Magazine’s Social Media Plan



Diana Landau, Niche Content WranglerBy Diana Landau, Niche Content Wrangler

Hello all you astute B2C, B2B and Association Niche Magazine Publishers! Today I would like to discuss the latest technological advancements of GetGlue and Viggle.  I’m kidding. That’s a discussion about the burgeoning Social TV medium for another post at another time. However, with our rapidly changing content marketing world there are new terms to be learned every single day. Sometimes more. To create your own buzz, you must know the buzzwords, grasshopper.

Some of you may know all of these words or terms below, use them frequently, are totally immersed in the concepts of each, plus you enjoy the side benefit of greatly impressing your colleagues or at least your mother.  ID-100124017But there are also some of us out there who are wide-eyed and learning, not afraid to say “What does that mean?” Also possibly sweating a bit that we don’t always know as much as we should.

Although there will be no Official Niche Magazine Pop Quiz later, here is a handy little glossary below for your education and/or amusement:

  • Break through the clutter:  All the web chatter out there. Break through it. You may need to attend the  Niche Magazine Conference in Tempe in February to learn the best ways to do this.
         
  • Data Miner:  Person within an organization who mines or sifts or surfs through data for patterns and trends, interesting new content and/or updated contact information. This activity should include interns, assistants, sales, marketing dept—wait, ALL the depts plus the Publisher/Editor-in-Chief.
         
  • Digital storytelling:  There are many kinds of online storytelling today–such as Visual (video), Data-driven (infographics), Audio (through podcasts) and more.
         
  • Going for the longer burn:  Similar to oft-used term “long tail”, but this refers to a PR strategy that keeps lighting the interest fire through an integrated multimedia plan that includes video, analog, print, blogs, etc.
         
  • Newsjacking:  It’s walking the fine ethical line of dovetailing on a current event. Sometimes you can use today’s news to piggyback and share some info about your magazine with your readers.  Here’s some good advice on how to do that right.
         
  • Noisy:  Constant content with no substance. For example, some could say that if our U.S. Congress has a blog, it is, um, noisy.
         
  • Snackable content:  Short little content pieces or visuals that give a little something tasty for the reader to munch on–works great for Business-to-Consumer magazines on Pinterest.
         
  • Supercreatives:  Those that excel in the brave new content marketing world. You network with them at Niche Magazine Conferences all the time.
         
  • Stumbler:  Someone who is actively engaged in Stumbleupon. Second definition is someone at a niche magazine that does not learn how to integrate their media plan.
       
  • Tactical Enthusiasm:  Jumping into all the media streams (blog, Youtube, Facebook, Twitter, Vimeo, Google Plus, Pinterest, etc.) without having overarching communication goals and strategy first. Not necessarily a good thing.
         
  • Vlogging: The concept of combining videos with blogging.

There are many more buzzwords out there we haven’t even touched on. Share some of your best buzzwords with us on Facebook or Twitter.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

 

 

 

Is Your Facebook Page Configured to Capture e-Newsletter Opt-in Forms?



 

 

Want a quick, easy idea that you can implement today—for FREE—to increase subscribers to your e-Newsletter and help integrate your e-Newsletter with your social media site? Make sure you have your corporate Facebook page set up to capture subscriber opt-in forms for your e-Newsletter. Many of you are already doing this, but for those of you who aren’t take a moment to set this up on your Facebook site—it’s quick, easy, and a smart idea.

Most ESPs have directions right on their website which guide you through the process. Because the instructions are specific to each ESP, we can’t give you detailed steps here, but we’ve listed links to many of the most popular ESPs’ step-by-step instructions on how to add forms to your corporate Facebook page. Basically, what you’ll be doing is logging into your Facebook page, going to the “Edit page” icon, adding the “Static HTML: iframe tab” App, and then customizing the set-up of the form from there.

(This iframe tab App can also be used to customize your Facebook page in other sophisticated ways. Check out this example from iframetab.com’s Thomas Story: http://www.youtube.com/watch?v=qmnTFSzOOH0&feature=related. Also beware of old instructions that mention the Facebook App “Static FBML”—this is an old app that is being phased-out and not the one you want to use.)

Many ESP’s have their own custom app or code for setting up these forms, so begin with the links below if you use one of these ESPs, or search your ESP’s website for similar instructions and get started on integrating your e-Newsletter with your Facebook page today!

 

AWeber: http://www.aweber.com/blog/email-marketing/facebook-opt-in-form.htm

 

Campaign Monitor: http://www.campaignmonitor.com/blog/post/3612/facebook-subscribe-form-app/

 

Contactology: http://help.contactology.com/kb/getting-started-with-contactology/add-your-sign-up-form-to-facebook

 

iContact: http://blog.icontact.com/blog/how-to-add-an-icontact-email-newsletter-sign-up-form-to-your-facebook-fan-page/

 

emailDirect: http://www.emaildirect.com/blog/2011/03/how-to-add-a-newsletter-sign-up-to-your-facebook-page-update/

 

My Emma: http://help.myemma.com/Audience/AddingASignupFormToYourFacebookPage

 

Vertical Response: http://help.verticalresponse.com/how-to/tutorial/adding_an_opt-in_form_to_facebook/

 

Check out these other articles that ran in the February 2012 Vitamin e! Newsletter:

eDistribution: Email Deliverability Tips and Myths (Part 1 of 2)

http://blog.nichemediahq.com/?p=392

 

eContent: 10 Fresh Content Ideas to Perk-up Your Next e-Newsletter

http://blog.nichemediahq.com/?p=405

 

Carl’s Capsules:

http://blog.nichemediahq.com/?p=420

 

e-Newsletter of the Month: Get Your Thrills at Thrillist.com

http://blog.nichemediahq.com/?p=431

 

(R)e-run of the Month: Top 6 Email Conversion Mistakes

http://blog.nichemediahq.com/?=414

 

e-toons:

http://blog.nichemediahq.com/?p=443