Is carefully examining and monitoring a magazine’s financial operation the FUN part of publishing? Probably not—at least for most of us.
But really knowing your numbers and understanding how they interplay will help you survive and thrive in today’s ever-changing publishing landscape.
By now you have most likely read our financial guru’s previous posts in our 7-part financial series. Jim Zielinski has shown you how to evaluate where your magazine is now and what important steps you can take to reduce costs and improve the bottom line for your business. We’d love to hear from publishers what other tactics they have used to reduce costs and make more efficient and profitable magazines. [Read more…]