ballpark figure – what their costs are! It’s not always the most exciting part of the business, but you need to know the numbers.
Here are 3 MORE key areas to investigate and evaluate to get your magazine’s costs and overall financial picture under control:
1. Postage: Postage went up 2.57% in January. Be prepared for more and soon, due to huge USPS losses. Can you consider co-mailing? What’s your frequency of postage? Ask your printer to do a co-mailing study.
2. Paper weight and quality: There are 5 grades. 1 is best, 5 is worst. Most publishers now use 3 or 4 grade. Moving one grade gets savings of about 5%. Also evaluate the print contract cost per copy. Your type of magazine affects how much you can shift paper quality – a high end lifestyle magazine doesn’t have as much wiggle room as Gear & Cog Monthly. [Read more…]