Niche Notes – A Bright Future for Niche Magazines!

Niche Media's Grand Poobah Carl landau

Niche magazines have a bright future! We’ve got two new events to help niche publishers find new revenue streams!

It’s been a pretty damn good year for niche media companies overall. Remember it was only 5 years ago that we were all experiencing the financial meltdown and the sky was falling. In 2013, many of our publishers are reporting all time record revenues and profits. Publishers are actually creating new properties left and right now – mostly online and live events.

The percent of revenue driving from online properties continues to grow. Print is holding its own and still thriving in many of the niche markets. Readers and advertisers want more and more niche segmentation. The more specific a market the better these days!

We’ve had by far our best year at Niche Media: Record attendance and sponsorship at our Niche Media Conference and Niche Digital Conference and we added the Niche CEO Summit in Dana Point, CA. It was a huge success, so  we’re going to make an annual event! We will be moving it to the the Midwest this May. Details to come very soon. Plus we’re announcing at the end of this week a brand new “event-about-events” called Niche EventFest. It will take place in New Orleans in November 2014.

Thanks so much to the niche staffers that make my job so much fun everyday–Holly, Scott, Steph, Bekah, Nancy, Ryan, Diana, Matt and my right hand person Robyn that has made me look good for 8 years!!!

I just want to thank all the wonderful niche publishers and sponsors for all the support and encouragement we get from you every day. Have a great holiday season. Can’t wait to to see you somewhere in 2014!

Happy Niche Holidays to All!


Carl Landau
Grand Poobah
Niche Media [Read more…]

Forecast Trends for Your Own Niche Magazine’s Success


You don’t need a crystal ball anymore to forecast trends in your niche.

What does the future hold for niche media companies? Seth Godin, Marketing Guru as well as a prolific author and blogger, predicted some revolutionary trends in sales/marketing/communication/web almost 10 years ago. We think it’s worth taking a look back to measure where we are now.

As Godin points out in his post 14 Revolutionary Trends, most of the trends he identified have either been appearing or are currently ramping up, some even big time.

How does this all apply to the niche publishing world? Well for starters, we all know about how user-generated content and sponsored content is a significant part of the valuable information we provide our readers online and in print. [Read more…]