Thinking Digital? REALTOR® Magazine to Offer “Digital Only” Subscription Option

Thinking about offering your magazine’s readers a digital-only option, but not sure if you should? REALTOR® Magazine is taking the leap – here’s how and why they chose to do it now: Realtor COVER Screen Shot 2013-10-18 at 2.55.56 PM copy

REALTOR® Magazine, published by the National Association of REALTORS®, serves as “the business tool for real estate professionals.” This month the magazine will launch a “Digital Only” option for readers who don’t want print.

“Our goal is to find the sweet spot where we save money on printing and postage without eroding our advertising revenue,” says Stacey Moncrieff, vice president, Business-to-Business Communications.

REALTOR® Magazine didn’t rush to go digital. The magazine’s editors already produce a robust website. Even zoomable, linkable text and the ability to embed videos didn’t convince them that digital editions were user-friendly enough, Moncrieff says. It wasn’t until fall 2012 that REALTOR® Magazine added a digital edition. [Read more…]

King Arthur Flour Cooks Up Success with Baking Sheet App

KAF-App-LaunchKing Arthur Flour, who most of us know for their healthy whole grain products, tasty recipes, and cooking classes, is actually a prolific publisher with exclusive niche content.

Earlier this year they came to GTxcel (formerly Godengo+Texterity) with an ambitious plan: they wanted to amass more than 3,000 recipes distilled from 22 years of publishing their Baking Sheet, a monthly 24 page compendium of original, kitchen-tested delights.

The King Arthur Flour Company was founded in 1790 and has evolved with the market, often leading the charge in baking technique and yes, publishing. See the back story here.

What resulted was a free app with paid content.   The app is built for smartphones and tablets —  iOS, Android, Kindle Fire, and Google’s Nexus 7. [Read more…]