Summer of Niche 2014: Habitat Magazine iPad Innovation Creates New Revenue!



HabitatMay

This special interest consumer & B2B hybrid shares their newest iPad strategy for success.

Editor’s Note: This is the first feature of Niche Media HQ’s 2014 Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long! Drum roll, please………..              

Who: Carol Ott, Publisher and Editor-n-Chief, HABITAT Magazine

Great Idea: Dwell on this iPad strategy: Instead of just doing the typical print and digital versions, Habitat Magazine turned their iPad version into shorter, weekly bites and now offers additional sponsorship opportunities to go along with the new format.

Carol shares with us:

“We are tweaking our iPad version, breaking it down into weekly bites, and selling sponsorships. To promote this, and to give the sponsor additional play, we produce weekly videos that appear on our website (and brand the sponsor) and in the app. Sponsors also get play in print.” [Read more…]