Nancy O’Brien, Associate Publisher of Aviation International News, has also been a successful ad sales rockstar for decades. We caught up with her recently and asked her to share some of her insights with us (you know, so we can fly high in ad sales…) on interactivity!
Increased options for making tablet editions interactive has lead to an explosion in MEASUREABILITY that is driving big data, ad sales, and lead gen. This can mean big revenue for you!
Niche Media HQ: What is the biggest trend on the horizon for niche magazine ad sales?
Nancy: The biggest trend I see for niche publishers right now is interactive tablet editions. We’ve seen a lot on tablet editions in the last few years but advertisers seem to be catching on to the technology and building multi-level, interactive advertisements for the tablet. These ads include videos, surveys, webcasts, etc. and they are measurable. [Read more…]