Ad Sales: The Science of Persuasion


What persuades us? Find out about the science behind it with these 6 shortcuts.

We just saw this Youtube video about the science behind persuasion and HAD to share with you.

It’s totally worth your time. You can apply these ideas to selling advertising in your magazine, increasing renewal and conversion rates, getting more sponsorships for events, and just about any other revenue area of your media company.

This excellent short video by Robert Cialdini and Steve Martin gives you the 6 universal principles of persuasion based on actual scientific research — with real world examples. [Read more…]