Not Your Grandma’s Digital Marketing: Email Targeting That Works!



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We’ve collected the bright ideas of niche email marketing visionaries for you!

Burning Digital Marketing Question of the Day: What are the most effective ways to drive traffic, customers, and revenues?

Do you still think email is so old-school and only a hopeless combat against everyone’s totally jammed in-box? Guess again. The right email messaging targeted to the right segments of your niche can increase campaign response tenfold! How? By focusing on what matters most — compelling design, relevant content, and clear calls-to-action. [Read more…]

Artisanal Publishing: High Quality + Great Editorial = Revenue!



In the last decade, magazine publishing has transformed dramatically and most niche magazines have had to re-invent themselves. Many have emerged stronger by adopting new revenue strategies and leveraging the depth of their passionate, niche audience.

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Daniel Brogan, President of 5280 Magazine, shares his insights for success with us.

Here’s a success story for you: Daniel Brogan, Founder and President of Denver’s highly successful 5280 Magazine bucked the status quo and then saw the magazine’s paid circulation triple and ad revenue reach all-time highs. We asked him to share some of his publishing insights and lessons learned with us.

Niche Media HQ: What’s “artisanal publishing” and how can it affect a publisher’s bottom line? [Read more…]