Analytics Can Inspire New Digital Revenue Ideas for Publishers



When was the last time you really dug in to your Google Analytics?  There are ways for niche magazine publishers to look at the stats to uncover hidden gems that trigger ways to increase digital revenue.

Jeff Bruss, the Publishing King of numbers and Niche Digital Conference speaker, has plenty of analytics knowledge and experience to share. We caught up with him to ask him how he can help you decipher how mobile, page views, visits, trends and anomalies in analytics can inspire new digital revenue ideas.

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Jeff Bruss, President of
COLE Publishing 

Niche: Many publishers use Google Analytics but are not fully utilizing the opportunities generated from that data. What is one thing a publisher could do today to utilize more out of their own data?

Jeff Bruss:The most important thing Google Analytics (GA) does for us is identify trends – both good and bad. By attaching query strings to things you want to track you can identify the paths people use to navigate your site. If a query string receives a high number of clicks you can duplicate characteristics associated with it. Likewise, low clicks means you need to take another look and re-evaluate link location, type, text, whatever. Utilizing all of this data leads to an increase page clicks, and increased page views lead to greater revenue opportunities. [Read more…]

Strike the Right Intuition/Research Balance in Your Marketing Programs



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Find your Magazine’s perfect balance of data and intuition in marketing decision-making.

INFO ALERT: We stumbled across this wise blog post this week and had to share: Data Guides but the Gut Decides from Rich Beatty and Ad Age. It talks about how important it is to take a hard look at the balance between sound intuition and hard data as it relates to your marketing programs.

We know that you know you must use BOTH when creating your marketing strategies for your niche magazine. But take some time now and really evaluate your current position.

Are you leaning too hard one way or the other? Is it time for a slight, or even major, shift to take your marketing efforts to the next level? Author Beatty also points out that all too often organizations will stick with the standard industry blend.  Don’t do it.  Make your marketing mix unique to YOUR magazine and YOUR niche market. [Read more…]