An Equation for Success from the Summer of Niche Magazines


Niche publishers share winning ideas!

As we wind down our Summer of Niche series for 2014, we want to thank all the publishers who submitted great ideas to share with our audience. We received almost 100 entries and very quickly some themes rose to the top, such as a whole bunch of ways to create and distribute compelling content, contests, video series, and more. Check out our past Summer of Niche blog posts for all kinds of great ideas.

The two most popular themes, most often in combination:  Drum roll, please……

Brand new events + ground-breaking partnerships = Big Success

It’s not just that publishers are creating events for an additional revenue stream with niche-like partners, or are becoming “the sponsor” of a new event. Many do that now very successfully. [Read more…]

Networking & Strategy for Niche Media CEOs at the Niche CEO Summit!

If you are a CEO of a successful niche media business, where can you meet with your peers, hear from industry thought-leaders and NOT attend a big conference?

We have created the first ever Niche CEO Summit, a 1 ½-day roundtable for 50 successful niche publishers. The Deadline is today!

This will NOT be a traditional conference format:CEO-logo-hi_web

  • Our Fab Four speakers will lead their sessions informally with plenty of time for discussion.
  • The “board room” sessions will be limited to 12 CEOs each and a group leader. They will broken out by type of media company (B2B, Consumer, and Association) and by topic groups. This will be a terrific environment for sharing ideas and generating new ones.

When? Wed-Thurs, December 4th-5th

Where? The beautiful Laguna Cliffs Resort & Spa in southern California

You can sign up here. [Read more…]

Why Email is Madonna and Facebook is Lady Gaga in e-Marketing

We know this to be true:  Everyone’s inbox is exploding! Daily messages come from email, Facebook, Google+, texts, Youtube, Pinterest, Linkedin and more, more, more.


Maybe they are not as different as they seem.

Facebook gets a ton of attention, but when you go beyond the hype and the hoodie you find that, for publishers, it is remarkably similar to an old communication standby……..the email.

Digital marketing adviser and author Jay Baer was our keynote speaker recently at the Niche Digital Conference in Nashville.  He shared with us a few of his insights so we can gain some clarity on how to use, and combine, these two marketing platforms. [Read more…]

Need a reason to attend the Niche Digital Conference? Here’s the NICHE BIG 20!

NIM141 ND pub logo 2013

Sign up by August 28, 2013 to get the early bird discount and SAVE up to $300!

Niche Super Bowl is TODAY!

I know the Super Bowl is normally in February. But in NicheVille it’s today because it’s a day for wild celebration here at Niche HQ.

The Niche Digital Conference is in just 32 days and TODAY is the final discount deadline day and the day we’re probably going to completely sell out our event.

Here’s the Niche BIG 20! (20 ideas / reasons / benefits / bribes to Attend the Niche Digital Conference)

1. Super targeted event JUST for niche publishers trying to generate more online revenue.

2. NicheVille…I mean, Nashville is the coolest city ever!

3. Look! Drew Davis is wearing…… a suit. (Sort of!)

4. Fantastic pre-conference workshops that cover Content Marketing, E-Mail Solutions, Video, and Ad Sales.

5. It’s almost “Holler ‘N Swaller” time at the Nashville Welcome hoedown BBQ.

6. Meet the 20 best solution providers in the niche media world all at one location.

7. Meet celebrity speaker and author Jay Baer talk about Youtility: Why Smart Publishers Focus on Help not Hype.

8. Stay at one of the 100 best hotels in the USA: The Hutton Hotel.

9. Your ad sales staff can get the very best training in the world at Camp Niche.

10. Check it out – you’ll have access to 22 niche experts!

11. Learn how to eat a Goo Goo Cluster. (Tips provided by Grand Poobah Carl.)

12. You’ll receive a complimentary copy of the NY Times best seller Youtility.

13. You’ll meet all your fellow attendees even before the conference starts at the Niche Orientation Party.

13. 20 Online Revenue Generating Sessions. You can mix and match and go to the session you most want to see.

14. Meet the Godfather on Online Marketing: Aaron Kahlow.

15. You’ll even get to dance at SEO Gangnam Style.

16. How about experiencing 25 online revenue ideas in 50 minutes at Ryan Dohrn’s Mega Online Revenue Mania?

17. Steel Cage Match: Online Media Buyers Speak Out!

18. Check out our Niche Digital Conference brochure.

19. End the conference with a cocktail and a dozen of you’re new best media friends at the Niche Wrap-Up Meet-Up.

20. You get all this at the Early Bird Discount Rate. Save up to $300. But, you need to register TODAY!


Carl LandauAbout the blogger: Carl Landau is Grand Poobah of Niche Media. He is a media/event guru, SF Giants fan and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.



Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Two Keys for a Great Ad Sales BUDGET Season!


This is NOT an example of a hard-working ad sales professional. This is the other guy, all slick and empty talk. The difference between you and him is organization!

Whether you think it’s good or bad – It’s time to get ready to hear a lot of budget-speak from media buyers over the next 3 months. I loved Nancy O’Brien’s list of ways to Prepare NOW for Great 2014 Ad Sales to take advantage of sales budgeting season.

About 80% of your advertisers have a calendar fiscal year that begins in January. Now is the time to get in sales gear – starting after September 1st, you should be focused on securing all the ad sales commitments you can while your prospects are planning 2014 budgets.

Here’s a couple of my keys for success at this critical time: [Read more…]

Sponsored Online Content is the Future of Niche Magazines!

Joe Cha 012

Joe Cha takes us to the next level in structuring sponsored online content.

Sponsored content is the future of Niche Magazines! Do you have the tools and technology to create fantastic new revenue opportunities outside your online rate card?

Joe Cha, Media Guru at Hipzone and Niche Digital Conference speaker, tells us how to leverage existing editorial infrastructure to create helpful and compelling content for advertisers.

Niche Media: What do you mean by Sponsored Online Content

Joe Cha: Instead of a banner, you actually are producing content inside an experience.  Here’s an example: We built the new real estate app for Coldwell Banker. Inside there will be a feed from DWELL Magazine that promotes DWELL but is also good for Coldwell Banker.  It was not written by Coldwell Banker but was placed by them.  Coldwell Banker benefits with better content on their new site.  DWELL gets more reach and the story acts like an ‘ad.’ [Read more…]

Don’t Miss Out on the Niche Digital Conference Super Discount-A-Palooza!

NIM141 ND pub logo 2013Just a quick heads up that the Niche Digital Conference super early bird discount registration deadline is July 18th. That’s TODAY! Sign up and you can save a bundle!

This conference is super-targeted just for niche magazine publishers and ad sales people who want new online revenue!

Here’s just a few of the highlights:

20 Amazing Sessions: we’ll cover everything from niche tablet & mobile strategies, native advertising, paid content, and webinars to harnessing analytics data, integrated ad sales techniques, total audience marketing, conversion, and everything in between. You’ll walk away with brand new revenue streams!

Roll up your sleeves and dive in! Our Hands-On Revenue Workshops on September 30 will take you step by step through creating new revenue opportunities for YOUR niche magazine! Choose from Content Marketing Email Strategies, Video Revenue, and Camp Niche Ad Sales Training Unplugged.

Our fantastic Speaker lineup: We have visionaries and seasoned professionals from all walks of the niche publishing world. Our incredible 360° keynote speakers are Jay Baer and Aaron Kahlow – these guys have more ideas about the future of the niche media world than you would believe! Special bonus: All attendees will receive a copy of Jay’s new book Youtility: Why Smart Marketing is About Help, not Hype.

And don’t forget peer-to-peer learning with niche publishers just like you!!! Check out this list of 15 revenue-generating ideas shared by attendees last year.

So, will we see you in Nashville, or what?


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events –  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network & Niche Media
– YouTube: NicheMediaHQ

7 Steps to Better Strategic Planning for Your Media Company


Need help with your 2014 strategy meeting this fall? Check out Ryan’s 7 Steps to Better Planning.

Strategic planning is critical to sales revenue success in the niche media world. Do you have plans in place yet for your strategy meeting this fall to plan for 2014?  

Yogi Bera said it best, “If you don’t know where you are going, you will wind up somewhere else.”

Most successful companies host at least two days of strategic planning each year as a matter of practice.  Why?  Their hope is to reveal new revenue opportunities, find process improvements and to sort out ideas or problems. 

So set a date today and think about these following 7 steps to set your day of strategic planning in motion. [Read more…]

Creative Event and Add-On Strategies Launch A New Magazine

Small Business Digest

Small Business Digest teamed up with a trade show and got creative with add-ons to open new doors for the magazine

Editors Note: This is the 2nd feature of Niche Media HQ’s Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long!

Who: Donald Mazzella,COO and Editorial Director of Information Strategies, Inc.
Publication: Small Business Digest
Great Idea: The show really does go on—This B2B publisher launched a new niche magazine through an existing successful trade event and opened up even more add-on advertising opportunities.

 In Donald’s own words:

 “So how did Small Business Monthly launch a new niche magazine? We teamed with an established Expo whose visitors were our targeted niche and became the official program for the show by inserting the agenda in the regular issue.”

“We also teamed up with the sales group to offer a combo deal on booth and advertising in the edition.  The show gains visibility with our magazine, Small Business Digest and its 30+K readers; the magazine is put in the hands of 6,000 attendees and exhibitors who see the magazine. These event attendees can also be potential future advertisers.[Read more…]

Use Customer Workflow Integration to Make Your Magazine Indispensable to Readers! (Ed Coburn Interview)

Interview with Niche Digital Conference keynote speaker Ed Coburn on Customer Workflow Integration for niche magazines

Interview with Niche Digital Conference keynote speaker Ed Coburn on Customer Workflow Integration for niche magazines

As a niche magazine publisher, is there a way you can become absolutely indispensable to your readers? A way to become an automatic and permanent part of their lives? Ed Coburn, Publishing Director of Harvard Health Publications, thinks he has the answer: customer workflow integration. It’s an idea that can transform your relationship with your readers. So what the heck is it?

Have your content available to readers where and when it is relevant to what they are doing. It is content in context information when people need it where they need it. Dont’ let “workflow” fool you – this isn’t just for B2B publications. Across the board people are less willing to take time our of what they are doing in their work day or recreation time to research something on a particular topic. [Read more…]