Be Inherently Useful to Your Readers! (Interview with Jay Baer) has changed marketing and business in a fundamental way. As companies become content creators themselves and social media becomes an ever more powerful medium, publishers face more and more competition for readers’ attention. How can niche magazines make their stories (and their revenues) bigger and become an indispensable part of their readers’ lives?

Social Media & Content Marketing Strategist & Niche Digital Conference keynote speaker Jay Baer thinks he knows the wave of the future for niche publishers – becoming truly and inherently useful to your audience. This means helping your audience, even if it isn’t a topic strictly along your traditional path. Publishers need to re-imaging their role to find new ways to be involved in people’s lives. Mobile apps are just one way to become massively relevant, but there are many ways to reach out to new users, strengthen ties to existing readers, and build brand awareness and revenues. [Read more…]