As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” That’s pretty unrealistic, don’t you agree?
And let’s face it–with all of the media channels out there, advertisers are more confused than ever about their marketing options.
Here are my four ideas to jump-start your week: