What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients and your advertising director and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates and irksome budget challenges.
So what. That’s right, I’m telling you to lighten up! Unlike a surgeon, who is dealing with life and death, it’s important to remember you are selling advertising. Not having a job that cures cancer liberates you to have some fun. So try to remember that when you’re selling. Relax. It’s all about perspective.
Here are some of my tips on selling advertising successfully and having fun while doing it: