Selling social media to traditional advertisers is hard sometimes, isn’t it? (Notice we said “traditional” and not “cranky” or “back in the dark ages….”)
So how do you overcome the closed minds of these advertisers? You don’t. But you can help them to connect better with their target audience, which happens to be YOUR niche audience.
Here are some ad sales secrets to keep in mind when “advising” traditionalists. (It can be done!) [Read more…]