Find Ad Buyers in All the Wrong Places!


Check out Carl’s unconventional, winning path to decision makers in the ad sales game.

True niche confession: I only lasted one year in the corporate world. After 12 long months of working for a big magazine publisher, my boss very diplomatically said, “I don’t think a structured corporate environment is really the right place for you.”  

I was confused and asked if he was firing me. He said well, not really, but it would be a good idea if I started looking for another job!

So I ended up starting my own publishing company at 26 years old. What were perceived as my weaknesses in the corporate world, such as not following proper procedures, or coming up with my own solutions to roadblocks (and other corporate infractions) have served me quite well as an entrepreneur and in my ad sales career.

Here’s an example of a common ad sales hurdle and how to overcome it, Poobah-style:

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The Power of Niche!!


Niche in the news: 2020 predictions, new revenue opportunity for video and more!

We’ve been curating the top news, blogs and enewsletters for all things niche. Here’s what people are buzzing about now:


Brave new world

“What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?” From Nielsen, top media experts’ 2020 predictions: Uncommon Sense: Back to the Future Perspectives on ‘Thriving in 2020’

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