How to Debate Digital with Your Advertisers

Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape.ID-100172662

Ad sales coach Ryan Dohrn showed us how to handle advertising objections with detailed facts and stats at his recent seminar at the Niche Digital Conference in September.

Advertisers have more marketing options than ever before. Are you prepared for the debate?

First, remember that any confusion on the advertisers’ part usually results in a “No.” Do you have an “Advertiser Education” plan?

Here’s some areas where you can seize the opportunity to educate your advertisers about your advertising programs: [Read more…]