Digital channels present ample opportunity for B2B publishers (regardless of their niche) to form much stronger connections with their audiences. Those connections are the not-so-secret sauce for building new ad programs and growing your business.
So what are the key revenue-driving components of a successful B2B digital strategy? Is it only lead generation, data collection, user tracking/analytics and surveys, or are there more revenue-generating strategies out there you can tap into?
Digital luminary Jeff Bruss, President of the very successful COLE Publishing, knows a thing or two about how to create innovative and effective B2B digital strategies. We asked him to share his wisdom from the digital B2B world: