Change is All Good at LA Parent: Reflecting on the Year



So much can change for a niche magazine in just a few months! We featured LA Parent and its new owners six months ago, and this month we checked back in with them to see what had changed and what they have in store for 2014.

2013 was a busy year for L.A. Parent, the premier resource for parents in the LA area. Since purchasing the business in Dec. 2012, Ron and Elena Epstein have focused on content and expanding social media, and plan to re-launch www.laparent.com in January 2014. They also replaced their entire back-office systems with The Magazine Manager in February 2013.LAP1311

Publisher Ron Epstein reflected on the year since we had spotlighted his company in June. [Read more…]

L.A. Parent’s Training Wheels Come Off



June 2013 LAParent CoverIn the Los Angeles area, L.A. Parent is all things family. From what to do on weekends to raising children with special needs, L.A. Parent provides families with educational and entertaining content. The award-winning publication recently found itself under new management and in need of an integrated CRM software solution to grow with it.

When Ron Epstein purchased the company in December 2012, he was already familiar with The Magazine Manager® from a former publishing role. He needed to lead their magazine, digital edition and National Parenting Publication Awards into the 21st century. What sealed the deal was The Magazine Manager’s integration with QuickBooks for invoicing. [Read more…]