Top 12 Tips for Launching a Niche Media Brand


Publishing expert Tim Hermes shares his top 12 tips for launching a niche media brand.

How do you launch a brand as a niche publisher? Guts, risk, timing, funding, content – even geography – play a role. The chances of launching a successful new niche publication of course depends on these things and more. Moreover, the famous “four P’s” of marketing play a role, too. If I was to add a few more “P’s” – plan, preparation, proposition of value, public relations – you’d have an even higher success rate.

As a niche publisher in both the corporate and entrepreneurial world, I have found the following things play the highest percentages in a successful launch. Here’s my “Top 12.” [Read more…]

How Do You Create the Company Culture of Your Dreams? A Chat with Bryan Welch


CEO Bryan Welch shares his insights on creating a successful company culture.

Building a company culture is the most satisfying, frustrating, complex, fascinating, and rewarding part of developing a successful niche business. The culture you establish is your single greatest tool to foster real growth.

We caught up with Niche CEO Summit “Fab 4” speaker Bryan Welch to get solid insight into the nuts and bolts of creating company culture. Bryan is CEO of B The Change Media, a startup  in partnership with the B Corporations, and formerly Publisher and editorial director for Ogden Publications (Mother Earth News, Utne Reader, Grit and many others) for 19 years. We asked him about the process of building Ogden as a conscientious, audience-centered, innovative company–while it expanded from two titles with a total audience of 300,000 readers to eight titles with eight million readers! [Read more…]

How to Sell Advertising in Launch Mode!


Need some bright ideas for selling ads during the launch phase of a new magazine? Read here!

What are the best ways to sell ads for a NEW niche magazine? Savvy niche publishers know that when they launch a new publication, they must have a core of ready-to-commit advertisers who will sign on in the concept stage, at least to cover most of the production costs.

This means having the right sales person is KEY. When publishers are searching for that perfect ad salesperson to do the job, they need to look for someone who is well connected within the target niche market. They should be paid well, or at least offered a profit-sharing component to their compensation to get it all started.

We chatted with Grand Poobah Carl about launching magazines and the ad sales strategy behind it all. He launched 5 successful magazines and was the driving advertising force! [Read more…]