Don’t you hate it when you get a rejection by email?
You worked hard on a solid proposal, thought you had a good call with the client. Then they don’t call you back when you follow up…..and here it comes……the rejection by email.
Your first impulse might be to write back something negative—don’t do that.
Or you decide not to respond at all–don’t do that either.
Instead, look at this rejection email as a temporary roadblock. It’s actually an opportunity. The key is to create a long-term conversation. Here’s an example of how I would respond:
Dear Joe Advertiser,
Hey, I appreciate you getting back to me—most people don’t. I’m still interested in a relationship with you and your company. (Here’s where you briefly reiterate some solid points of your presentation.)
Things can change so let’s continue this conversation during the course of the year.
If you wait to contact the prospect next year at budget time, you will most likely get the same response. So ease up and keep the door open to further dialogue all year long. You’ll be surprised by the results.
Don’t get frustrated by email rejection. Don’t accept them either. Keep on fighting for that sale. And continue on your path to creating successful, long-term business relationships.
More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.
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