Say It Isn’t So! How to Handle Advertisers’ Email Rejections

Don’t let an advertiser’s rejection email get you down!

Don’t you hate it when you get a rejection by email?

You worked hard on a solid proposal, thought you had a good call with the client. Then they don’t call you back when you follow up…..and here it comes……the rejection by email.

Your first impulse might be to write back something negative—don’t do that.

Or you decide not to respond at all–don’t do that either.

Instead, look at this rejection email as a temporary roadblock. It’s actually an opportunity. The key is to create a long-term conversation. Here’s an example of how I would respond:


Dear Joe Advertiser,

Hey, I appreciate you getting back to me—most people don’t. I’m still interested in a relationship with you and your company. (Here’s where you briefly reiterate some solid points of your presentation.)

Things can change so let’s continue this conversation during the course of the year.




 If you wait to contact the prospect next year at budget time, you will most likely get the same response. So ease up and keep the door open to further dialogue all year long. You’ll be surprised by the results.

Don’t get frustrated by email rejection. Don’t accept them either. Keep on fighting for that sale. And continue on your path to creating successful, long-term business relationships.



carl_headshot_2015More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!

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5 Sales Tips to Set You Apart From the Pack

Set your sales self apart with these 5 tips to success!

The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience.

Not so easy! You already have the pressure of your sales goals. You are making monthly progress and talking to new prospects. But does it sometimes feel like the same old thing, like you could be doing something more?

Here are 5 tips to set you apart from the pack: [Read more…]

Happy Holidays From Niche Media HQ!

Twas the day after Christmas……..and next a New Year,       
We’ve toasted and roasted and had lots of good cheer.
So here’s some links if it’s ad sales you seek,
We’ll start with new content on Tuesday next week!

Here’s some of our most popular ad sales posts of 2016! Happy Holidays!

Some of our most popular ad sales posts of 2016:

Here’s to 2017 and a Super Sales Year!


All of us at Niche Media HQ


P.S. If you want to up your sales game in 2017, check out our all new pre-conference Sales Masterclass Workshop at the Super Niche in Charlotte, March 27-29, 2017. Join us! [Read more…]

Media Ad Sales: How to Overcome Stress and Keep Your Sales Pro Balance


It’s hard to keep you sales pro balance all the time. Here’s 7 tips to get you through the stress!

Being a successful salesperson takes an enormous amount of energy. You have to be “on” all the time. You are supposed to bring a positive attitude to every single day in sales.

But like everyone else, right now you probably have holiday stress, family issues, uncertainty in the political climate, economic changes, crummy weather—and keeping it all together and selling with a big, cheery smile on your face is not so easy.

So how do you keep your sales pro balance when the world around you is all stressed out? Here are some tips to keep you on track: [Read more…]

The Ad Sales Pro: 7 Smart Ways to Keep Yourself Pumped Up!


Here’s some ways to get yourself out of an Ad Sales Funk!

It  happens.

You feel up against a brick wall, out of leads, stuck in a rut. You don’t know when it happened, but somehow you find yourself pretty deep into an ad sales funk. And it doesn’t even matter how long you’ve been in the biz, it can happen to anyone.

So how can you can climb back to the top of your game and keep yourself feeling super-motivated?

First step: Don’t despair. It’s temporary. Take a deep breath and get ready to make some changes.

Here are 7 smart ways to get your ad sales motivation back on track: [Read more…]

Digital Marketing: “Old-School” is New Again….and Still Rocks Big-Time!

Back in the good old sales days, it was all about the power of persuasion. You know–back then salespeople had to have a handful of proven techniques, like listening to potential prospects, adjusting the sales pitch and being able to close deals.


Matt Bailey on why old school is new again in the digital space!

Fast forward to the era of digital marketing…and much has changed. Yet niche publishing pros still need these tried-and-true sales techniques more than ever in order to reach, convert, and grow audience.

So what are some of the most popular old-school sales techniques and how do you retrofit them into your website design, marketing, calls to action, engagement, measurement, and subscriber management? [Read more…]

Create Some Ad Sales Monkey Business!


Add some fun into your ad sales. Do your clients know it’s the Year of the Monkey?

2016 is the Year of the Monkey, the 9th sign of the Zodiac Chinese Lunar calendar. Why should you care, as an ad salesperson?  It doesn’t hurt to find inspiration in new places, right? Plus it’s a fun reason to reach out to your ad clients. Here’s why:

First, the qualities of people born in Monkey years can easily be translated to the qualities of the super-salesperson: [Read more…]

5 Smart Tips for Sales: How to Boost Revenue Today!


Here’s 5 smart sales tips for creating new revenue streams.

Are you scratching your head this morning, wondering what new revenue idea is out there that you haven’t tried? (Or pitched to management….) Better yet, are there some great ideas you’ve just been meaning to get around to implementing but never seem to have the time?

You might be doing some of these five, but are you currently doing ALL of them? There’s no time like the present, niche ad sales pros!

Here are 5 smart tips for salespeople on how to boost revenue:

[Read more…]

Ad Sales “Segmentation” – Selling for Fun and Profit!


Don’t just rely on your CRM to do the strategizing for you. Drill deep with Carl’s 5 steps to segmentation success!

As an ad salesperson, you should always be looking for some new way to reach out to your clients/prospects. I’m a huge proponent of selling advertising and sponsorships by product and services segments. You can sell this way by first drilling deep down into your CRM’s categories. This will enable you to super-target your various segments and create the messaging that produces results.

Here’s how I do it in 5 steps: [Read more…]

Wanda the Amazing Pug Says: Be a Tenacious Ad Sales “Person”!

Wanda the Amazing Pug is a force of nature–and you should be just as tenacious in ad sales!

We know you ad sales professionals haven’t heard from our sage pug Wanda for a while. Wanda has just one piece of advice for you this week:

Be tenacious!

The dictionary defines being tenacious person this way:

  1. holding firmly: a tenacious grip
  2. that retains well; retentive: a tenacious memory
  3. that holds together strongly; cohesive
  4. that clings; adhesive
  5. persistent; stubborn: tenacious courage

[Read more…]