Media Ad Sales: “No” Can Lead to “Yes!”



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Yeah, this prospect so wants to say “No.” But you can overcome it with Nancy’s tips for handling objections.

“No money.”    
“Too expensive!”
“Timing isn’t right.”
“We tried it before and it didn’t work.”

We can’t avoid them, but almost every sales call with a prospect has them.

I’m talking about objections. And I’m going to tell you why they are actually a good thing in the sales process. So how do we learn to handle them? [Read more…]