Do You Send an E-newsletter to Your Advertisers? Don’t Make it a Big Fat Bore!



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Don’t create a boring advertiser newsletter! Here’s Ryan’s top tips to make your advertisers wake up and take notice!

An inbox ho-hum. A yawner. Scan one second, delete…..delete…

We’ve all received that big snoozer of an e-newsletter, right?

First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your database and make that connection.

And if you are already sending out an e-newsletter to your clients, do they even read it? Is it so good they immediately call you wanting more information? If not, try shakin’ things up. We consulted sales expert and trainer Ryan Dohrn to find out what makes a good ad sales e-newsletter even better. [Read more…]

Real World Ad Sales Truths



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Here’s some advice on how to meet those ad sales challenges you face every day.

It’s always refreshing to read about what everyone is often thinking but rarely says.

If you are reading this, you are probably a sales manager looking for some inspiration for the team to start off the week or you are kinda new to the magazine ad sales biz, looking for insight. Or maybe you just need to read a bit, waking up your ad sales mind before you start tackling those phone calls today.

This post by Jeff Schmitt in Forbes hits home and we thought we’d share with you. You know—to give you that fresh jolt of reality on a Monday instead of that 3rd cup of coffee. You can thank us later.

Schmitt attacks the common myths in ad sales and directly addresses the issues most ad sales professionals have to deal with every day in the real world.

 Sales Truths You Don’t Want to Admit

Are there any that you would add to this list?  Share with us on Facebook or Twitter.

Even if you don’t agree with all the “truths” in the Forbes’ post, there is a grain or two that will help you face your sales challenges head on. Now go for it!

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Diana Landau, Niche Content WranglerAbout this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.

 

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