It’s always refreshing to read about what everyone is often thinking but rarely says.
If you are reading this, you are probably a sales manager looking for some inspiration for the team to start off the week or you are kinda new to the magazine ad sales biz, looking for insight. Or maybe you just need to read a bit, waking up your ad sales mind before you start tackling those phone calls today.
This post by Jeff Schmitt in Forbes hits home and we thought we’d share with you. You know—to give you that fresh jolt of reality on a Monday instead of that 3rd cup of coffee. You can thank us later.
Schmitt attacks the common myths in ad sales and directly addresses the issues most ad sales professionals have to deal with every day in the real world.
Even if you don’t agree with all the “truths” in the Forbes’ post, there is a grain or two that will help you face your sales challenges head on. Now go for it!
About this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!