Real World Ad Sales Truths



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Here’s some advice on how to meet those ad sales challenges you face every day.

It’s always refreshing to read about what everyone is often thinking but rarely says.

If you are reading this, you are probably a sales manager looking for some inspiration for the team to start off the week or you are kinda new to the magazine ad sales biz, looking for insight. Or maybe you just need to read a bit, waking up your ad sales mind before you start tackling those phone calls today.

This post by Jeff Schmitt in Forbes hits home and we thought we’d share with you. You know—to give you that fresh jolt of reality on a Monday instead of that 3rd cup of coffee. You can thank us later.

Schmitt attacks the common myths in ad sales and directly addresses the issues most ad sales professionals have to deal with every day in the real world.

 Sales Truths You Don’t Want to Admit

Are there any that you would add to this list?  Share with us on Facebook or Twitter.

Even if you don’t agree with all the “truths” in the Forbes’ post, there is a grain or two that will help you face your sales challenges head on. Now go for it!

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Diana Landau, Niche Content WranglerAbout this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

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Four Universal Ad Sales Truths You Need to Know!



Ad sales reps give nearly every excuse imaginable when it comes to sales goal failure.  Excuses range from a bad economy...to changing deadlines…to the diminishing importance of print…to working for a real jerk.

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Do you ever wonder why you are not making the sales goals you want? Here are Ryan’s 4 Ad Sales Truths.

The truth is your advertising sales success is only as good as your ability to adapt and overcome the situations before you.  This applies to the ad sales game and in life.  It’s not about having the number one media in the market.  It’s not about making 85 outbound calls per day.

Ad sales success is about having consistent, disciplined actions and the ability to understand basic human behavior.  And in the ad sales game, it means gaining insight into what motivates your advertisers.

Daily practice and customer motivations are at the very heart of my ad sales training program.  I’m going to share with you my own personal example. Early in my sales career, I struggled. [Read more…]