Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

5 Big Fat Excuses for NOT Creating Fresh Content!



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Creating fresh, valuable content for your readers doesn’t have to be one big headache. Here’s what NOT to do.

You hear it in discussion groups all the time: We can’t, we don’t, it’s too hard, there’s not enough…….

Those are just big, fat, whiny excuses! And that thinking creates a barrier to your success. Sharing quality content with your audience is like having a thoughtful, memorable conversation. Every niche publisher wants an engaged, growing readership, right?

Eliminate these 5  misguided mindsets from your business:

1.  It’s not the priority, we’re too busy! No excuses, folks, everyone has tons of work to do. Creating quality content must be embraced and driven by management. The whole team needs to be on board for it to work—and work well.
[Read more…]