Making Niche Publishing History: The Philadelphia Magazine Story


Bernard McCormick’s “The Philadelphia Magazine Story” has some magazine publishing insights to teach us.

Every once in a while it’s important to look back where we came from in order to understand where we’re headed. Acclaimed writer, editor and publisher Bernard McCormick recently published a “bookazine,” The Philadelphia Magazine Story, about a magazine–but it’s also a fascinating glimpse into the history of niche magazine publishing, too.

The Philadelphia Magazine Story is a moving tribute to the publishing of Philadelphia, a magazine pioneer 60 years ago. As one of the first regional/city magazines in the nation, the magazine broke through the barriers of the time to emerge as a powerhouse. McCormick takes us through the tumultuous 1960’s to the excess of the 1980’s to today’s media world –with keen insight into truly great publishing. [Read more…]